Your Role

TLDR: You're responsible for growing and developing a deep relationship with our community through strategic and creative content, particularly on TikTok and Thread.

Responsibilities

• Collaborate with our creative, marketing and operation teams to analyze, execute, engage, and optimize content relevant to our brands, objectives, communities, and platforms
• Analyze: research content directions
• Execute: create content by writing, shooting on phones, collaborate with other content creators, or commission content productions
• Engage: interact our community on social media
• Optimize: measure content performance and document learnings for the next content

Typical Week

1. Monday WIP meeting with different teams to plan this week’s shoots
2. Receive marketing briefs from Strategy Marketing Sales team or creative briefs from Creative Team
3. Research competitors, trends, ideas for a project
4. Draft content strategy and next month’s calendar for senior review
5. Think of early ideas and draft content to present for senior review
6. Prepare for content production, communicate to relevant teams
7. Edit phone photos (most team members here can use Adobe Photoshop, Figma, or Lightroom) and videos (most team members here can edit Capcut or Premiere Pro),