Located at 16 Thao Dien, Bakes with lights on!
We whipped up a 1,000 sqm project in just 5 months. It roped in 10 departments (like Ops, R&D, Design, Marketing, Finance, HR, and Procurement) and a bunch of partners who did their thing to make it happen.
Since then, our Ops team has been serving up to 9,000 customers every month. We're cranking out 1,500 fresh products daily at Bakes Thao Dien to keep up with the demand.
Let’s go through a few memorable moments.
It took a village 🏘️ to open Bakes Thao Dien!
We discovered the place in July 2022, but it wasn't until September 2022 that we sealed the deal to rent it. From then on, our Creative crew dived right in, tackling a bunch of tasks like crafting a brand, working on communication, designing packaging, and sorting out the interior. Meanwhile, our Ops team has been busy with research and prepping to get things up and running.
First Brief at the site in September 2022 (📍 Now Bakes, Mama Sens at the time)
2.5 months of design and 3 months of overseeing production and construction (including 2 weeks of Tet)
How it looks online
What really happened
This project involved people from 10 different departments (Operations, R&D, Creatives, Marketing, Finance, HR, Procurement, etc.). We needed to keep communication open throughout the project and manage diverse requests from various sources. To handle this, we set up a comprehensive project management system to manage tasks and timelines.
Our communication channels were defined as follows:
Internal meeting to check samples, design, …
A meeting in late 2022. Left to right: Brian (Bakes-Head Pastries Chef); Duy Lam (Lab-Sr. Strategic Partnership); Gia Tu, Tomas Tran, Tram Dang (Lab-Spatial Designers); Khoa Ngo, Duc Anh (Tbd Construction)